I’m a ‘panasonic’ Genios? January 31, 2007
Posted by engenios in A/V Web, Entrepreneur, Ideas, Inventors.trackback
Internet to revolutionize TV in 5 years: Gates
This headline has summarized in one line, what this blog has been revealing as its underlying theme for the past month. There is a New Media underway.
It seems as if all the smart guys in the Internet media world have been kind of slow at clearly outlining this future of the ‘now’ media, or possible maybe I might just have a little ‘panasonic’ Genios in me….you know, ‘Just Slightly Ahead of My Time….?’
This Reuters story (full link) http://today.reuters.com/news/articlenews.aspx?type=topNews&storyID=2007-01-27T220203Z_01_L27910975_RTRUKOC_0_US-DAVOS-INTERNET-TV.xml&pageNumber=0&imageid=&cap=&sz=13&WTModLoc=NewsArt-C1-ArticlePage2 concisely portrays how much different you can expect your TV programming to become.
Delivery vehicles are changing and content providers are changing. As I have repeatedly written, this truly is the New Media. You’ll be seeing detailed and direct tailor made advertising appearing on your Web-TV or i-Phone unit based on your user profile.
Even more exciting, there will be opportunities for users to participate in the revenue share just for watching or contributing content. (YouTube is already undertaking a test program of this sort)
If you think about it,… the advertising exposure will grow to the billions. I see Internet based cellphones like todays daily newspapers: With higher volume, and more users, advertising rates can drop per unit, inviting more buyers and more sellers…..and on and on we go. Cell phone/TV costs should drop, or some may even be free, as users will support the product through ad revenues. Imagine Google 1/2” cube ads in the side scrolls of your phone! Imagine calling someone on your phone who then receives your coded ad links……and you get paid! The more you talk, the more you get paid. Imagine ads linked to voice recognition ads……and the ad content changes in relation to the discussion topic?…..Advertising would become an optional multi-layered affiliate program….Web-TV and portable device manufacturers could potentially provide free hardware for you to use in an effort to build a larger ad/audience/user base?……that’s not much different than having a popular web site with 1000’s of hits per day!?
Like in the langauage of Popeye: “I yam, I yam,I yam a Geniosidea man!”
Hi engenios,
yeah, it’s an exciting time to be alive. The convergence of media is happening almost daily. Internet, tv, iphone, as you mentioned, they are all coming together.
And the opportunities … they are boundless!
ggw
Hi, Garry,
I see you are observant and ahead of the curve as well. …..now, if we could just get that little thing.,…what do we call it?……funding,
out of the way sooner, we could really fly!
Keep blogging.
Gary
yep, the big m. Moolah.
ggw
Gary,
The landscape is sure changing. What I’m not sure of is what role advertising will play in it. Advertising is becoming more like wallpaper. There is no doubt the future of advertising is ‘narrowcasting’ – such as the Google model. However, in a world that is digitally connected, will we rely on sponsored messages, or on ‘unpaid’ evangalists and our own digital inner circle?
Cheers
Stephen
Stephen,
I’ll place my bets that it will be both.
The sponsored message will remain; will grow exponentially with Internet expansion, Globalization, and Third World economic development…….I mean a rising tide floats all of the ships right?
With more buyers and sellers, ad rates will fall, ad purchases will rise as the digital playing field gets leveled. The big ad developers will have more outlets (The Google type Models) to redirect and or expand their multi-million dollar ad campaign dollars to.
Unpaid evangelists, and their own digital inner circle, in my opinion, won’t remain that way for long. In short order, this ‘unpaid’ group will become an advertising venue powerhouse because of their reach to the masses….even if it is their own mass of inner circle blogs about blogging. The dollars will eventually find their way in… Now, if you are a purist blogger, and really don’t want the cash, you can always opt out!….and let your friends have it
Hey, its going to be interesting to watch over the next 4 years.By 2010, 2011, you’ll see some definition.
Hello, Your site is great. Regards, Valintino Guxxi