MyGeniosidea!

Getting ideas on the table

These days, everyone can attest to the importance of being innovative. In a knowledge economy where small insights can quickly shift the competitive landscape and capabilities can rapidly be bought, borrowed or built, we believe that those leaders who oversee a dynamic, fast-moving, innovation portfolio will have the best chance of breaking from the pack and generating growth. But many organizations are finding it difficult to engage people – from their employees to their customers to their suppliers – in the innovation process. If this is the case, then where do they start?

This opening paragraph of a terrific 2 page pdf file summary of a full report (IBM Global Business Services) discussion of the people and innovation roadblocks often encountered by organizations trying to effect changes.

If you are an old media thinker, this article is a great place to start. Changing the tried and true is never an easy task, but like the Kodak mindset of hanging on to film while the world is going digital, you either have to face the changes now or wake up in 5 years and wonder where did that little no-name blogging media superstar outlet come from…!